Ad Banner and Web Design - nathangladden.design

Designed website banners and other on-site visuals for ONP Solicitors, ensuring that the visuals integrated seamlessly into the overall web design and enhanced user engagement.

This portfolio piece showcases a comprehensive website redesign for "ONP Solicitors," demonstrating a focus on modernising their online presence and improving user experience. The portfolio includes:

Homepage Design Variations: Two distinct homepage designs are presented, showing different approaches to layout, content presentation, and visual hierarchy. This suggests an exploration of design options and A/B testing potential.

Responsive Design: The designs are displayed across multiple devices (desktop, tablet, and mobile), highlighting the website's adaptability and responsiveness to different screen sizes.

Colour Palette and Branding: The consistent use of a specific colour palette (orange, grey, white) and the "ONP Solicitors" logo demonstrates attention to branding and visual consistency.

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ONP Solicitors faced challenges such as:

Outdated Website: Their existing website appeared outdated, impacting their credibility and user experience.
Poor User Experience: Navigation was difficult, and key information was hard to find.
Lack of Mobile Responsiveness: The old website was not optimised for mobile devices, leading to a poor experience for a growing segment of users.
Weak Brand Messaging: The website did not effectively communicated ONP Solicitors' value proposition and expertise.
Limited Functionality: The old website lacked features such as online forms, interactive elements, or a blog.

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This project demonstrates a user-centered design approach, effectively translating ONP Solicitors' brand identity and service offerings into a modern and functional online experience. The redesign addresses key challenges related to user experience, mobile responsiveness, and brand communication. By showcasing a clear understanding of the client's needs and a meticulous design process, this portfolio piece highlights the ability to deliver impactful and effective digital solutions. The inclusion of multiple homepage variations and a focus on interactive elements further underscores a commitment to exploring creative solutions and optimising user engagement.