Brand Experience, Print
This project centers on crafting event spaces and promotional materials for "Glebe Farm's PureOaty," an oat-based product. The goal is to create eye-catching designs that effectively communicate the brand and product benefits, attracting attendees and generating interest in PureOaty. This involves developing visually compelling layouts and messaging for various event formats, including posters, flyers, banners, and digital assets. The project showcasing the purity and natural goodness of PureOaty while maintaining a cohesive brand identity across all materials.
We designed a series of ingredient cards for display throughout the event spaces, including header boards, A-board signage, and various collateral inspired by storyboards.
The project aims to create visually appealing and functional collateral that highlights the "Oat Cafe" concept, possibly emphasizing health benefits, natural ingredients, or a cafe-like experience. This involved designing the physical packaging structure and the graphic design elements, including logo placement, typography, and imagery.
The provided image showcases the design process, featuring initial sketches, 3D mockups of brand experience, and potential label design explorations. The process involved iterative design and feedback to refine the final packaging solution. The project explored different flavours or varieties.
